SECRET GARDEN
JAUME PLENSA
In July 2025, we were commissioned to
produce the complete social media campaign
‍
for the
"Stiftung für Kunst Bonn"

The project centered around
‍Secret Garden by renowned artist Jaume Plensa
We produced the complete social media campaign for FELIX, PAUL + FREUNDE and the Stiftung für Kunst und Kultur around Jaume Plensa’s Secret Garden exhibition. Highlights included conversations with Plensa himself and five women from different walks of life, each sharing personal perspectives on the sculptures.

Five monumental female faces with closed eyes transformed Salzburg’s Residenzplatz into a space for pause and reflection. Within just three days, we created a month’s worth of content: videos, photography, interviews, and coverage of the opening.

This project showed us how powerful visual campaigns can make art accessible to a wider audience — and how much can be achieved in a short time with focus, energy, and a great team.
@zvandrei
@benearlweber
@rawmintalebi
A highlight of the project was our interview work. We spoke not only with Jaume Plensa himself — an artist whose reflections added depth and perspective to his work — but also with five women from different parts of society. Each shared their own interpretation of the sculptures, offering personal insights into the meaning of the silent faces and the emotions they evoked.

This project challenged us creatively and taught us how powerful visual campaigns can be in making art accessible to a wider audience. Each post was designed to bridge the gap between digital storytelling and in-person experience, ensuring that the conversation around Secret Garden lived on well beyond Salzburg.

A truly inspiring collaboration, and one that showed us how much can be achieved in just a few days with the right focus, energy, and a great team.

Thank you to everyone who made it possible.
A highlight of the project was our interview work. We spoke not only with Jaume Plensa himself — an artist whose reflections added depth and perspective to his work — but also with five women from different parts of society. Each shared their own interpretation of the sculptures, offering personal insights into the meaning of the silent faces and the emotions they evoked.

This project challenged us creatively and taught us how powerful visual campaigns can be in making art accessible to a wider audience. Each post was designed to bridge the gap between digital storytelling and in-person experience, ensuring that the conversation around Secret Garden lived on well beyond Salzburg.

A truly inspiring collaboration, and one that showed us how much can be achieved in just a few days with the right focus, energy, and a great team.

Thank you to everyone who made it possible.
A closer look at some of the videos.

You can find more on our and the
Social Media of "Stiftung Kunst Bonn"
You can find more on our and the
Social Media of "Stiftung Kunst Bonn"
GTCSocialsImprint
HOMEWORKCONTACT
1070 VIENNA, AT
contact@matteboxstudio.at
GTCContactImpressum
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1070 VIENNA, AT
studio@mattebox.at