XXL
DISCOFIEBER
We captured the energy of Discofieber XXL
at MuseumsQuartier Wien for Erste Bank
soaking in the lights, the music
and the unforgettable party vibe
For Discofieber XXL, Erste Bank brought us on board to visually cover their involvement in one of Vienna’s most nostalgic club nights. The event, hosted at MuseumsQuartier, combines 70s, 80s and 90s music with a focused light show and a packed dancefloor.
Our task was to capture the atmosphere of the evening while keeping Erste Bank’s presence subtly but clearly visible. Their activation included fun on-site activities and their mascot “Sparefroh,” who moved through the crowd, greeting guests and creating approachable brand moments.
Over the course of the night, we produced both photo and video material: crowd shots, details from the floor and bar, interactions with Sparefroh, and wider impressions of the club, lights and staging. The goal was to tell the story of the event in a way that feels authentic — showing people enjoying themselves first, with the brand integrated naturally into the experience.
The result was a compact set of assets that Erste Bank could use across channels to recap the night, extend its reach beyond the club, and strengthen their connection with a younger, nightlife-oriented audience.
Erste Bank hosted its own dedicated stage and area, offering free tattoos, giveaways, and two unforgettable performances by OKMA & Relups and Schwester Ebra. Beyond the entertainment, the space became a symbol of openness and celebration — a place where individuality, acceptance, and joy came together naturally.
We highlighted Erste Bank’s contribution within this atmosphere — supporting diversity not just as a message, but as a lived experience. It was a night that reminded us why visual storytelling matters: it has the power to capture humanity at its most genuine, where everyone belongs, and every moment counts.
